ToonTubers is a spin-off series of games of Regular Show and has been among the 5 most watched series on Cartoon Network since its launch. The series represents 40% of Cartoon Network's YouTube page monthly traffic. Due to its success, the project was expanded, and the first Cartoon Network e-sports show was created - the Toon Tubers League. This show was responsible for putting the Cartoon Network linear channel live for the first time in its history; it was the most viewed Live on YouTube World that day, reaching 6 million points of contact between linear and non-linear audiences. I led the development of the visual identity, which creatively blends the gamer world with the humorous essence of Cartoon Network in a unique language.
My role: Visual Identity | Environment design | Illustration
